Centrifuge
Development and execution of a tailored dual-platform social media strategy for Centrifuge that delivered remarkable organic growth.
Linkedin comments
Linkedin engagement rate
Organic Linkedin impressions
Number of tweets published
DeFi Brand, TradFi Audience: A Dual-Platform Social Strategy
Platform Differentiation
The transformation began with an analysis of audience demographics and engagement behaviors across LinkedIn and X. Recognizing the unique nature of each channel, differentiated content strategies were developed to maximize impact and reach. By tailoring the approach to suit the professional environment of LinkedIn and the fast-paced discussions on X, the strategy ensured greater relevance and engagement.
Execution & Innovation
Content was consistently delivered across both channels, with strategic posting schedules to optimize reach. A key innovation in this project was the implementation of custom AI tool trained to match the brand’s content tone for each platform. This automation reduced drafting time while maintaining consistency, providing a scalable long-term solution.
