Real-World Asset Summit
Execution of social media coverage for the Real-World Asset Summit, including live event content from the flagship New York City conference in October 2024. The project delivered consistent content across Twitter and LinkedIn, resulting in significant audience growth and engagement metrics while maintaining distinct brand voices appropriate to each channel.
X followers
Linkedin followers
X impressions on peak
Linkedin engagement rate
Real-Time RWA: Capturing Summit Moments Across Social Media Channels
Content Strategy & Execution
The project focused on consistent, high-quality content across multiple platforms, adapting to the different audience expectations of X and LinkedIn. A robust content calendar ensured frequent posts before, during, and after summit events to maintain engagement and build momentum.
Real-Time Event Coverage
A key strength was the on-site social media presence. During the New York event in October 2024, we provided real-time content creation, capturing key moments, speaker insights, and audience reactions. This immediate coverage boosted engagement and extended the summit’s reach beyond physical attendees.
Sustained Engagement & Growth
We maintained consistent content output to build anticipation before the event, maximize engagement during the summit, and sustain discussions afterward. Active community engagement, including responding to comments and amplifying participant content, fostered a vibrant digital ecosystem. The ongoing strategy resulted in sustained audience growth over five months.
