Wrapped Labs
Development of a brand identity and professional website for Wrapped Labs. The project delivered a sophisticated web3 design that appeals to institutional audiences while maintaining cohesive navigation between subsidiary brands.
Developed a sophisticated visual identity
Simple and effective user experience
Contains custom animation
Worked directly with leadership team
Seamless Web Identity for a Unified Brand Presence.
Brand Strategy & Identity
The project focused on creating a unified brand presence for two distinct brands without diluting their individual identities. A strategic brand was developed to position the parent company as a connector between entities. This informed a distinct visual identity, designed to appeal to institutional audiences while avoiding industry-specific design tropes.
Design Execution
In collaboration with a design specialist, a sophisticated brand system was developed, including a logo, typography, color palette, and visual language. The design direction emphasized innovation and reliability, essential for firms operating at the intersection of traditional finance and emerging technology.
Strategic Collaboration
A key strength of this project was the close collaboration between the leadership of both teams and a professional design expert. This partnership ensured that the brand authentically represented both companies while establishing its own distinct market presence.
